Electric vehicle charging network Osprey approached Zapmap because the company wanted to ensure its message reached certain key demographics.
With electric vehicle ownership rising, and increasing numbers of drivers using the public charging network, Osprey wanted to make sure drivers were aware of the reliable rapid charging service it provides nationwide.
As part of this focus on increasing awareness of the network, particularly of its rapid charging hubs, Osprey chose to work with Zapmap and engage with our large user base of EV drivers through in-app advertising. This meant Osprey was able to communicate its message to EV drivers across the country at key stages in their usage of the Zapmap app.
“Our in-app Zapmap advertising was a highly effective way to reach key targeted demographics.”
Dora Clarke, Osprey Charging
Thanks to Zapmap’s large and engaged audience of EV drivers, Osprey enjoyed higher than standard conversion rates throughout its awareness campaign.
“Our in-app Zapmap advertising was a highly effective way to reach key targeted demographics, and we saw a higher than benchmark conversion rate from these ads,” said Dora Clarke, Head of Marketing & Communications at Osprey Charging.
Ultimately, Osprey’s partnership with Zapmap enabled the network to reach new and existing EV customers at the point that they were looking for public charging, and raise awareness of its growing network in an increasingly competitive market.
Osprey provides drivers with high-power electric vehicle charging across the UK. The company secures long-term partnerships with landlords and local authorities, and provides charging that is fast, reliable and easy to use.
Our in-app Zapmap advertising was a highly effective way to reach key targeted demographics, and we saw a higher than benchmark conversion rate from these ads.Dora Clarke, Osprey Charging