Mitsubishi has launched an offer for its best-selling Outlander PHEV with a £2,500 deposit contribution for new buyers. The significance of this move is that the Outlander PHEV is now the same price as a diesel powered version.
Mitsubishi in the UK made waves with the original model when it decided to offer diesel and PHEV Outlanders at comparative prices. The normal argument that plug-in cars cost more than petrol or diesel models was rendered null with the move and saw sales of the all-wheel drive Mitsubishi quickly reach the top of the plug-in sales charts.
The new model continued this approach which has seen the UK become one of Mitsubishi’s most important markets, and continued to see sales well in advance of projected targets. However, changes to the UK’s Plug-in Car Grant (PiCG) altered the prices to favour the Outlander diesel. From a grant of £5,000, the Outlander PHEV – which comes under PiCG Category 2 – saw funding drop to £2,500, ceding a price gap of the same amount to the diesel model.
Sales have continued strongly, but Mitsubishi has decided to redress the balance and, with the dealer contribution offer, sees the Outlander PHEV once again compete with the diesel in terms of price, despite being far more efficient and cheaper to run.
The new offer sees prices drop to £29,304 for the entry level Outlander PHEV 2.0 GX3H. Mitsubishi has also included 0 per cent finance for the 156 MPG model, with emission of just 42 g/km CO2 and a quoted all-electric range of 32 miles. Orders can be placed now, with a deadline of 28th September 2016 for registration.
Toby Marshall, Sales and Marketing Director of Mitsubishi Motors in the UK, said: “With its state-of-the-art petrol-electric hybrid powertrain, the Mitsubishi Outlander PHEV is at the forefront of a new generation of ultra-low emissions vehicles that can save money for motorists and help to improve air quality.”