Sustainable car hire service UFODRIVE and Unibail-Rodamco-Westfield (URW), have launched a new three-year partnership to provide 24/7 contactless, fully electric, sustainable car hire for customers at Westfield London.
The partnership is the first time UFODRIVE has partnered with another brand on location in the UK to offer convenient and fast car rental services.
The partnership sees Westfield continue to look at ways to better serve its local communities in line with its Better Places 2030 Strategy and respond to consumer’s changing needs. Recent research from its How We Shop report revealed that sustainability remains a key concern for consumers, with shoppers looking for both affordable and eco-friendly ways to update their lives, homes and wardrobes.
In addition, half of UK consumers (52%) told Westfield they are interested in experiences offered at shopping centres, making the UFO partnership a perfect solution in the ever-evolving retail landscape.
“We’re thrilled to provide a physical space and touch point in our Westfield London centre for UFODRIVE, the industry’s first fully sustainable car hire,” said Grace Charge, Head of Brand Experience for UK and Europe at URW.
“In line with our CSR and Better Places 2030 strategy, we’re focused on identifying brand partners that allow us to transform and future proof our portfolio and do good for the local communities we operate in.”
As part of the long-term partnership, UFODRIVE now has a 360° platform at both centres to engage with new consumers, including six electric car parking bays, experiential activations, static and digital media, co-marketing and retailer engagement, as the leading operator of flagship destinations continues to look for new and innovative ways to bring experience-based brands into its centres.
UFODRIVE aims to make EV rental simple, easy, fast and convenient. With a 100% electric fleet, customers travel in sustainable style, choosing from a wide offering of premium electric cars including the Tesla Model S, Jaguar I-Pace, Audi E-Tron and more.
The partnership will provide 24/7 electric car hire for customers at Westfield London.
Car hire costs from just £64 per day and a UFODRIVE car can be rented for an unlimited number of days. Users can then drop their car back at Westfield London or can have their car collected, for an additional fee. While drivers must return their car to the UFOBay the rental was booked from, they can use the spot in Westfield London to park and charge for the duration of their bookings.
“At UFODRIVE, our mission is to never compromise when it comes to delivering exceptional experiences for our customers,” said Aiden McClean, CEO and Co-Founder of UFODRIVE.
“That’s why it is terrific to be working with Unibail-Rodamco-Westfield Group to open our latest UFOBay in metropolitan Westfield London. Westfield’s synonymity with quality, style and superior service makes it the perfect location for one of our UFOBays and, we are very excited to become a fixture of the Westfield community.”