Onto raises £100m to boost electric car subscription

600 new Fiat 500 EVs added to Onto’s subscription service


Fiat UK has partnered with Onto, the all-inclusive electric car subscription service, to add a total of 600 new Fiat 500s to the provider’s electric car fleet.

Onto customers can choose from a wide range of electric vehicles, now including the New 500, in both hatchback at £519 per month and convertible at £599 per month. Through a monthly subscription, customers get the latest electric cars with insurance, 750 miles per month, servicing and maintenance, and free public charging at over 12,500 points included.

The new Fiat 500 marks the third generation of the iconic car, this time with a focus on sustainable mobility. Designed, engineered and manufactured in Turin, the new 500 is the first model in Fiat’s history to be fully-electric and is currently the best selling EV within its segment.

The electric car has two different battery options – 24kWh or 42kWh – of which Onto will receive the larger battery version, delivering a substantial driving range of up to 199 miles, the largest range of any electric city car on the market.

Onto, which was founded in 2017, aims to accelerate EV adoption through offering a sustainable, flexible and hassle-free alternative to traditional car ownership.

“We’re thrilled to be partnering with Fiat who share our passion for improving electric vehicle adoption and choice for customers,” said Rob Jolly, CEO and co-founder of Onto.

“This New 500 is a design icon that will also be the first convertible to join our expanding fleet and we’re sure it will be incredibly popular with our customers as we enter the summer. We look forward to welcoming even more people to the Onto community and giving them a hassle-free way to join the electric car revolution.”

The sustainable philosophy of the new 500 is reflected not only in the electric powertrain but also within the interior. The seats are made partly from SEAQUAL® MARINE PLASTIC, the weaving of which produces a material derived from recycled plastic, 10% of which originates from sea and 90% from land.

“We’re delighted this significant fleet partnership with Onto will take our New 500 to an audience contemplating the switch to electric. Finding new routes to market such as the subscription environment underpins Fiat’s overall fleet strategy to provide customers with affordable and sustainable mobility,” said Greg Taylor, Fiat and Abarth UK Managing Director.

“Onto’s 6,000 plus subscribers will access the multi-award winning new 500 and benefit from its market leading driving range of up-to 199 miles while simultaneously enjoying the iconic charm.”