After the success of its test-drive programme throughout 2020, where thousands of test drive slots were fully booked within hours of being made available, Polestar UK has opened a new test drive hub to meet demand.
Situated in Milton Keynes, the hub will offer over 7,000 consumers the opportunity to experience the Polestar 2 in a curated and personalised way before the end of the year.
Supplementing the recently re-opened Polestar London and Polestar Manchester Spaces, along with other test drive activity planned for 2021, the hub will enable 28,000 consumers to get behind the wheel of Sweden’s performance electric car. Eight of Polestar’s electric vehicles – each purely for demonstration purposes – will be available to customers to enjoy on unaccompanied test drives.
Jonathan Goodman, CEO of Polestar UK, said:
“We saw such huge demand in 2020 for test drives, it was clear we needed to deliver more opportunity for consumers to experience our fully-electric Polestar 2 first-hand. But it had to be done in a high-quality way befitting the Polestar brand and be easy to book and access, and so Milton Keynes was an obvious choice. Excellent transport links, great test drive routes and a reputation as the foremost technological centre of the UK ensure it’s the perfect location for us.”
However, demand is such that Milton Keynes isn’t the only test-drive facility being introduced. Polestar UK will also deliver a series of other semi-permanent test-drive hubs – in Daventry, Cambridge and Harrogate, for example – over the summer. More locations will be announced in due course.
A series of pop-up events at other locations for shorter periods of time will also help to ensure UK consumers can access the opportunity to test-drive a Polestar with maximum ease and convenience. Many will be supported by well-known public charging firm Instavolt, while a large-scale event was hosted at Gridserve’s Essex electric forecourt in Braintree earlier in May.
The Polestar 2 is available to buy at Polestar.com, priced from £39,900 OTR.
