Volvo is offering customers a year’s free electricity to charge their car if they buy any of the Swedish manufacturer’s plug-in hybrid models.
The deal is available to buyers of any of Volvo’s seven-strong PHEV line-up. These see PHEV powertrains available in the XC40, S60, V60, XC60, S90, V90, and XC90 ranges.
Volvo’s aim is to encourage drivers to maximise their zero-tailpipe emission mileage with an incentive to off-set costs associated with charging their car.
Customers will charge their car throughout the year, and Volvo will then reimburse them their associated costs at the end of the 12 month period.
The amount repaid will be based on the average cost of electricity in the UK, and will be calculated by using the Volvo On Call app. This offers customers a number of features, but includes the ability to track how much power the car consumes.
Since the majority of trips in the UK are well within a Volvo’s electric-only range, it is hoped that this added incentive will see fuel costs for a year significantly reduced for customers, while also reducing emissions produced on each journey.
The offer is available to both private and business customers, with Volvo recognising that the best way to maximise a PHEV’s efficiency is to charge it as often as is reasonably possible.
Since the focus is to improve driving and charging behaviour, for business customers, the refund will go to the driver rather than the company or fleet operator.
Kristian Elvefors, Volvo Car UK Managing Director, said: “At Volvo, in keeping with our Swedish roots, we’ve always taken a keen interest in looking after the environment. Our recently stated ambition to become a carbon-neutral company by 2040 shows we are serious about addressing climate change.
“It’s crucial that we help our plug-in hybrid customers understand how they can make the most of their car’s electric potential. So, by meeting their electricity charging costs for a year, we can encourage them to develop the good habit of regularly recharging their car’s battery, as well as saving them money at the same time.”
Volvo offers plug-in hybrid options across its entire range, and is increasing the choice available to two PHEV models in some models. Hybrid options have recently been phased in, and a pure-electric XC40 is due soon as Volvo electrifies its fleet.