BMW makes Mini a dedicated EV brand

BMW makes Mini a dedicated EV brand


BMW Group is intensifying its e-mobility advance and has confirmed plans to transform Mini into a pure-electric car label.

2025 will be the last time Mini will launch a new model with an internal combustion engine variant – after that, only pure-electric models will follow. In 2027, the share of fully electric vehicles in Mini sales is to be at least 50 per cent. “In the early 2030s” Mini will then have an exclusively electric model range, according to BMW.

In 2023, BMW will produce the successor to the Mini Countryman at its Leipzig plant, including a purely electric variant. Based on the planned new vehicle architecture developed for pure e-mobility, battery-electric Mini vehicles will also be produced in China from 2023 onwards, in cooperation with local manufacturer Great Wall Motor.

The BMW brand is also sharpening its own electric car plans. After the market launch of the iX and i4 as new electric models this year, and the commercial launch announcement for the iX, the BMW Group wants to have at least one fully electric model on the road in around 90 per cent of its current market segments by 2023. The manufacturer calls this “breadth over niche”.

Oliver Zipse, CEO at BMW, said:

“We have a clear roadmap for making the transformation of our industry a real competitive advantage for BMW in the coming years: uncompromisingly electric, digital and circular.”

By 2025, sales of pure electric models are expected to increase by an average of well over 50 per cent annually, more than a tenfold increase compared to 2020. In total, the company wants to have delivered around two million purely electric vehicles to customers by the end of 2025.

Based on its current market expectations, the company expects at least 50 per cent of its global sales to consist of fully electric vehicles in 2030. Overall, the BMW Group says it plans to put around ten million all-electric vehicles on the road over the next ten years.